Shaped

« Shaped builds ranking systems from what users actually prefer, covering the places where ordering decides what people see: a web page, a feed, a recommendation block or a marketing message. Rather than a fixed rule about what to show first, it is aimed at teams that want the order driven by observed preference, and at the range of surfaces where that ordering matters. »

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Shaped at a glance

Category: Marketing
Category rank: #5 of 53
Pricing: Freemium
Popularity: 221 upvotes
Last updated: Aug 27, 2026

API

Not available

Free tier

Yes

Key features

Designs rankings from observed user preference rather than a fixed manual order.
Covers several surfaces — web pages, feeds, recommendations and marketing messages.
Treats ranking as the product rather than as a side effect of a search feature.
Applies the same preference signal across the different places ordering appears.
Aimed at teams who already have user interaction data to learn from.

Pros

Ranking is treated as a first-class problem rather than an afterthought.
One approach covers several surfaces instead of a separate solution per place.
A free tier makes it possible to evaluate before committing.

Cons

It needs real interaction data to learn from, so it suits products with existing traffic.
Ranking changes are hard to attribute, so measuring the benefit takes discipline.
Features you end up depending on may sit behind the paid plan.

Use cases

Ordering a feed by what users engage with instead of by recency alone.Choosing which recommendations to surface on a product page.Deciding what a marketing message leads with for a given audience.Replacing a hand-tuned ranking rule that nobody wants to maintain any more.

Industries

MarketingE-commerceTechnology

FAQ

It designs rankings based on what users prefer, across web pages, feeds, recommendations and marketing communication.

There is a free tier, with paid plans above it. Check the current pricing page for where the free tier’s limits sit relative to your traffic.

It covers several surfaces rather than one: web pages, feeds, recommendation blocks and marketing communication all involve deciding what comes first.

Ranking by user preference means learning from how users behave, so it fits products that already have interaction data. A product with little traffic has less for it to work with.

Product and marketing teams responsible for what users see first, particularly where a hand-maintained ordering rule has stopped being good enough.

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